Searching online images is a popular activity for many internet users as image searches can be advantageous for many different reasons. Business owners are also aware of the popularity of images and if they use appropriate pictures within their websites, it can help the performance of their search engine optimisation campaign.
If you have relevant images on your web pages and these images are optimised appropriately, you may be able to achieve high rankings in the image search for keywords relevant to the pictures you have. A top ranking in an image search can mean a great deal of exposure for your business and growth in targeted traffic visiting your website too. For this reason, images are an important part of search engine optimisation.
Bing understands the importance of images for online users and has been developing its image search to provide its users with more options and more suitable image search results. Bing now provides it users with the possibility to view an image in more than just one size. The ‘More size options’ feature is extremely useful for those looking for an image of a particular size as a page displaying all relevant images can now be displayed.
These images are also displayed in different formats so even more information can quickly be found and understood when carrying out an image search. From this information you can see how these images have been used and where they are located online.
Often, when carrying out an image search you find you would like more relevant information. Having a list of websites which feature this image within their pages can be highly useful. Due to this development, it is possible to quickly find appropriate information pertaining to the image which is helpful when carrying out research.
Not only is the list of websites featuring an image helpful for images searchers but also for online business owners too. If an image is present within your web pages, it may be displayed on a results page like this and may help drive more relevant traffic to your website. It will not just be if one of your images is ranked highly in the search results which will be beneficial but if an image used by your site is ranked highly for another company using it, this can still be advantageous for your company.
Images are important in online business and especially for those running search engine optimisation campaigns. Images are another way to gain high rankings and exposure for your website and to direct others to your web pages.
If you need help optimising your images on your website, seek professional assistance from SEO consultants. We at SEO Company know how to optimise your images effectively and can help you to get your business noticed through the image search services. We can help you with all aspects of your on page search engine optimisation so your site attracts relevant traffic and so those visiting your site will have a rewarding experience.
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
