Simon Mickle on 20 April 2024

The SEO game is a fickle one at times and with multiple methods all pointing to one goal it’s difficult how to decipher which is the best. We can easily be mislead by the charlatans that are the black hat SEO Companies. They promise big and fast results in a short amount of time.

Climbing those rankings is not a short term thing. Google catches on to those that climb at exponential levels and punishes those that cheat their way up to the top. Making it harder to regain Google’s trust and climb back to where you should be. Algorithms of search engines are constantly being adjusted and adapted so with good core SEO principles with the end user really in mind you can fail safe yourself into a future of good SEO results.

Blackhatters in SEO will discover certain aspects of Google’s algorithm that give good rankings and will exploit this to produce dramatic results outshining the legitimate SEO businesses using their wealth of experience within the industry. This is why search engines are constantly updating their algorithms to ensure only high quality websites are getting those ranks.

SEO is very subjective in terms of results. How long it takes for businesses to see positive SEO results can vary significantly and be affected by many factors. One of those main factors is the competitiveness of your selected keywords.

Anyone that is running an SEO campaign will tell you that you must be prepared to put in a great deal of hard work and be patient. Results worth achieving will not be attained quickly and your SEO campaign will have to run for some time if it is really going to be beneficial for your company.

This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.