Peter on 29 July 2024 Search engine optimisation experts are constantly advising against the use of black hat SEO methods and yet there are still some business owners which choose this approach. One of the reasons why so many site owners still fall into this trap is because unethical SEO companies make black hat SEO […]

Jonathon Oates on 27 June 2024 Yelp is the Yellow Pages of the future; no more are phone numbers and Web addresses the only information available on the move,  now a wealth of contact information, customer reviews, maps and more are just a click or tap or two away! “So, Yelp’s not new!” you say? […]

‘Black hat’ is an old-fashioned term that comes from the early days of movies, particularly westerns. The guy in the black hat is the bad guy, taking advantage of the weak or naive, and doing his best to foil the hero in the white hat. This is quite a dramatic picture. It certainly doesn’t seem […]

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If you strictly pay attention to search engine rules, there are only two ways of avoiding putting spammy content on your site. The first is to only do what you would do if search engines didn’t exist. The second is to get written permission from the search engines to do what you want to do. […]

Jon Hogg on 11 May 2024 Even though there is a considerable amount of information available advising against the use of black hat SEO methods, a number of businesses still end up running unethical SEO campaigns. Black hat SEO can be tempting for business owners because a number of the methods claim to be able […]

Jon Hogg on 11 January 2024 Often in the world of SEO, the difference between what is allowed and what breaks the rules is intent. The ‘grey hat’ idea came out of this – a list of techniques that can be used for good or bad purposes. There are a number of techniques that come […]

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is! I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics […]

Jon Hogg on 14 May 2024 Every search engine optimisation campaign is different and must be developed based on the individual needs and circumstances of the business if ever going to be effective. However, there are three ethical search engine optimisation techniques that can be beneficial for all online companies in some way and which […]

Jon Hogg on 14 March 2024 This is something I noticed a while back that I thought was interesting (though definately a bit on the gray hat site) – a free followed backlink from tesco.net! I first noticed it showing in our backlinks on Yahoo! Site Explorer a few months ago so investigated further. Tesco.net […]

Even in today’s climate credibility still stands for something in the business world. From a consumers point of view it is of the utmost importance and a form of high principle searched for by many professionals. The act of search engine optimization is employed as a method by online businesses in order to promote their […]