If you strictly pay attention to search engine rules, there are only two ways of avoiding putting spammy content on your site. The first is to only do what you would do if search engines didn’t exist. The second is to get written permission from the search engines to do what you want to do. […]
Black Hat SEO
We do things differently
Are You Tired of Using Black Hat SEO?
Jon Hogg on 11 May 2024 Even though there is a considerable amount of information available advising against the use of black hat SEO methods, a number of businesses still end up running unethical SEO campaigns. Black hat SEO can be tempting for business owners because a number of the methods claim to be able […]
Common Grey Hat SEO Techniques
Jon Hogg on 11 January 2024 Often in the world of SEO, the difference between what is allowed and what breaks the rules is intent. The ‘grey hat’ idea came out of this – a list of techniques that can be used for good or bad purposes. There are a number of techniques that come […]
2 Google Conversion Tracking Options For AdWords
We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is! I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics […]
Three Ethical SEO Techniques You Should be Using in Your SEO Campaign
Jon Hogg on 14 May 2024 Every search engine optimisation campaign is different and must be developed based on the individual needs and circumstances of the business if ever going to be effective. However, there are three ethical search engine optimisation techniques that can be beneficial for all online companies in some way and which […]
Free Followed Backlink from Tesco – Every Little Helps
Jon Hogg on 14 March 2024 This is something I noticed a while back that I thought was interesting (though definately a bit on the gray hat site) – a free followed backlink from tesco.net! I first noticed it showing in our backlinks on Yahoo! Site Explorer a few months ago so investigated further. Tesco.net […]
White Hat SEO is a Mindset |
Even in today’s climate credibility still stands for something in the business world. From a consumers point of view it is of the utmost importance and a form of high principle searched for by many professionals. The act of search engine optimization is employed as a method by online businesses in order to promote their […]
The Conflict Between Black and White SEO |
In this day and age almost everyone has heard about search engine optimization. It is the internet phenomenon that is taking the online world by storm. Although it is not something new, many people are not very familiar with this aid. Search engine optimization is a great way to give a website visibility. It is […]
Bing Improves Image Search
on 25 April 2024 Searching online images is a popular activity for many internet users as image searches can be advantageous for many different reasons. Business owners are also aware of the popularity of images and if they use appropriate pictures within their websites, it can help the performance of their search engine optimisation campaign. […]
The Difference between Black Hat SEO and White Hat SEO |
In order to illustrate the difference between white hat and black hat SEO techniques or methods it is best to summarize how each is aimed at either search engines or humans. White hat techniques will make sense even if search engines weren’t involved while black hat techniques are useless without them. Black hat content & […]
