There are plenty of ways an ill-thought-out move can get you into trouble with the search engines. Many tactics which are frowned upon by search engines can be employed legitimately by websites. This can easily lead to confusion about what you can, and can’t do. When you do wander into forbidden territory, there are remedies. […]

John on 02 February 2024 A small war has erupted between Google and Bing. The former claims that Microsoft’s search platform is duplicating some of its search results by tracking the search habits of Internet Explorer users who have the Bing toolbar installed (with certain options enabled), whilst the latter profusely denies the charge. Google […]

Businesses tend to operate on a smaller scale without using digital marketing Since the pandemic, there has been an emphasis on the necessity of online marketing for all businesses that want to succeed. The benefits of Digital Marketing: Being able to interact with potential customers and know exactly what they want. More. The ability to […]

When you launch a new website for a new business or a startup you might have a lot of questions, and it can be overwhelming when you’re getting involved with social media. There is so much information out there, some good, some bad and some just downright stupid; it’s often hard to determine what will […]

Technological developments means it has never been easier to begin a business, and quicker than it ever has been to grow’, a report into SMEs claims. Lord Young’s report – enterprise adviser to the Prime Minister- is the first of its kind since the Bolton Report of 1971, when office technology consisted of the three […]

Keyword stuffing is an undesirable SEO practice which many search engines consider as being a black hat technique. Google refer to it as loading a webpage with keywords in order to influence their rankings. They believe that it affects a users experience negatively which in their books does more harm to rankings than good. They […]

Ever since search engine optimisation was first created, there has been a great debate as to whether one should use white-hat SEO or resort to black-hat tactics. The more the internet marketing industry expanded the more intense the debate became. While both forms have their advantages and disadvantages, they are very different ways of implementing a search […]

Ethical SEO is also referred to as White Hat SEO. It entails the practice of ethical, moral and correct techniques used for the purpose of optimizing search engine rankings. In terms of natural or organic search engine optimization, ethical or white hat techniques are vital. Major search engines can easily spot any techniques that falls […]

Peter on 22 February 2024 From a purely business perspective many of the SEO techniques described as ’spam’ don’t actually seem that ‘bad.’ Particularly if you have a new site, dragging your pages up through the rankings can take months of hard work. If you’ve got a product you know your customers will want, why […]

Jon Hogg on 16 July 2024 What is cloaking? I’m glad you asked. Put simply, cloaking is when a website shows different content to a search engine spider than it does to normal visitor. Why would a site do this? It’s almost always a blackhat SEO technique that aims to show search engines a keyword […]

John on 20 February 2024 Bing’s toolbar has been the subject of controversy lately, with Google accusing it as being a tool to help Microsoft’s search engine to copy some of their search results. A real search engine marketing war of words – Bing strenuously denied this accusation, and have updated their toolbar with a […]