Jon Hogg on 11 May 2024 Even though there is a considerable amount of information available advising against the use of black hat SEO methods, a number of businesses still end up running unethical SEO campaigns. Black hat SEO can be tempting for business owners because a number of the methods claim to be able […]

Jon Hogg on 11 January 2024 Often in the world of SEO, the difference between what is allowed and what breaks the rules is intent. The ‘grey hat’ idea came out of this – a list of techniques that can be used for good or bad purposes. There are a number of techniques that come […]

We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is! I am amazed and annoyed when people bring to be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics […]

Jon Hogg on 14 May 2024 Every search engine optimisation campaign is different and must be developed based on the individual needs and circumstances of the business if ever going to be effective. However, there are three ethical search engine optimisation techniques that can be beneficial for all online companies in some way and which […]

Jon Hogg on 14 March 2024 This is something I noticed a while back that I thought was interesting (though definately a bit on the gray hat site) – a free followed backlink from tesco.net! I first noticed it showing in our backlinks on Yahoo! Site Explorer a few months ago so investigated further. Tesco.net […]

Even in today’s climate credibility still stands for something in the business world. From a consumers point of view it is of the utmost importance and a form of high principle searched for by many professionals. The act of search engine optimization is employed as a method by online businesses in order to promote their […]

In this day and age almost everyone has heard about search engine optimization. It is the internet phenomenon that is taking the online world by storm. Although it is not something new, many people are not very familiar with this aid. Search engine optimization is a great way to give a website visibility. It is […]

on 25 April 2024 Searching online images is a popular activity for many internet users as image searches can be advantageous for many different reasons. Business owners are also aware of the popularity of images and if they use appropriate pictures within their websites, it can help the performance of their search engine optimisation campaign. […]

In order to illustrate the difference between white hat and black hat SEO techniques or methods it is best to summarize how each is aimed at either search engines or humans. White hat techniques will make sense even if search engines weren’t involved while black hat techniques are useless without them. Black hat content & […]

James on 29 October 2024 Bing, Microsoft’s search engine, has been out for a little while now. From the start, businesses held their breath to see how the search engine would affect their SEO strategy. Of course, no SEO strategy should be for one search engine alone, particularly one whose percentage of the search engine […]

Peter on 20 October 2024 Those involved in black hat SEO are eager to get your business. They want to make as much money as possible and are willing to manipulate business owners in order to get them to part with their cash. The majority of website owners are now aware of black hat SEO […]